Hi, my name is Sean Wood. I started a social media marketing company called Freeworld Media. We believe in the power of big ideas, strategic social media and sustainable business.
Here's a nice infographic from Elliance that shows how social media works in different departments. The best social media results come from having a well-planned strategy that meets clearly defined business objectives.
I loved this guitar flick with Jimmy Page, The Edge, and Jack White...
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Wow this is bad! Audi wanted to get all hip and "green" with their new Super Bowl campaign and they did one of the stupidest advertising mistakes I can remember in a long time. I first heard this story from social media good guy Danny Brown and then found more details over at economy blog, Daily Finance...
German luxury carmaker Audi has introduced a number of mock public-service announcements featuring the "Green Police" -- forest green-uniformed officers who give tips about saving energy...
The problem? The Green Police was a name used in Nazi Germany to refer to the German Order Police, or Orpo, who were given the moniker because of their green uniforms. The Orpo weren't merely traffic cops, however. According to the Jewish Virtual Library, one battalion was central in sending Jews, Poles and Gypsies to concentration camps. "More Here...
http://www.dailyfinance.com/story/company-news/audis-super-bowl-ad-blunder-green-police-have-nazi-history/19337683/
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To Be Successful, Companies Should Focus On Four Key Trends
by Jeremiah Owyang
1) Don’t fondle the hammer. Understand customers, focus on objectives, not develop strategies based on ever-changing tools. Companies really need to understand their customers first, see our recorded webinar to learn more.
2) Live the 80% rule. This is a movement: get your company ready. 80% of success is getting the right organizational model, roles, processes, stakeholders, and teams assembled –only 20% should be focused on technology.
3) Customers don’t care what department you’re in. Customers just want their problem fixed, they don’t care what department you’re in. Yet, now, nearly every department can have a direct relationship with your customers using social tools. As a result, provide customers with a holistic experience Start to investigate how brand monitoring, community tools and CRM systems are merging.
4) Real time is *not* fast enough. Companies cannot scale when it comes to social media, for most companies, you cannot hire enough people to monitor and respond to the conversation, As a result, lean on advocates, by building unpaid armies, and anticipate customer needs through advanced listening techniques.
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Hippo Water was on the Colbert Report this week as fellow board member, Emily Pilloton from Project H Design talks about things that aren't just well designed, but have a positive social impact. (05:35)
A while back there had been interest from Wyclef and Yéle Haiti about bringing the Hippo to Haiti. It can't help but think how much it could be helping with the Haitian relief efforts to transport clean water to those that need it.
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