Convergence Culture
Henry Jenkins is the director of the Comparative Media Studies Program at MIT. In this viral-info-snack he discusses the power of media in a 21st century trans-mediated world. A world where converging technologies and cultures give rise to a new media landscape.
About 30 seconds into it, Henry Jenkins says that we are in"an era when spectatorial culture is giving way to participatory culture" .
People no longer just sit back and accept what the media tells them. They are the media.
The audience is the content - the entertainment is reality.
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