Sean Wood

Web entrepreneur into creating successful business ideas for the social web. 
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February 9, 2010
 

22 Social Media Marketing Trends for 2010

Social media is growing up, more businesses are investing in social media and seeing big results. This slideshow from DreamGrow shows a few things to look out for this year in social media marketing. 

Social media has the power to make a real impact in the relationship you have with your customers and you'll probably need to update some of your old business processes to fit into the new world of consumer relations.  Sounds like a lot of work, huh?  It is.  But like anything else in life, if you don't have a real plan.. you're just going to flop around and make an ass of yourself.    Set aside the time to make real decisions about what you want to accomplish.

Rather than focusing on the latest social media shiny object ("smso") - let's focus on creating a social media strategy that helps you achieve real business objectives.  You'll be impressed with the increase of measurable things like ROI, word of mouth, and improved customer support.


Filed under  //   social media   trends  

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January 26, 2010
 

Social Media Trends for 2010

To Be Successful, Companies Should Focus On Four Key Trends
by Jeremiah Owyang

1) Don’t fondle the hammer. Understand customers, focus on objectives, not develop strategies based on ever-changing tools. Companies really need to understand their customers first, see our recorded webinar to learn more.

2) Live the 80% rule. This is a movement: get your company ready. 80% of success is getting the right organizational model, roles, processes, stakeholders, and teams assembled –only 20% should be focused on technology.

3) Customers don’t care what department you’re in. Customers just want their problem fixed, they don’t care what department you’re in. Yet, now, nearly every department can have a direct relationship with your customers using social tools. As a result, provide customers with a holistic experience Start to investigate how brand monitoring, community tools and CRM systems are merging.

4) Real time is *not* fast enough. Companies cannot scale when it comes to social media, for most companies, you cannot hire enough people to monitor and respond to the conversation, As a result, lean on advocates, by building unpaid armies, and anticipate customer needs through advanced listening techniques.


Filed under  //   altimeter   social media   trends  

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