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2006 CONE MILLENNIAL CAUSE STUDY Findings: (PDF)

“Millennials [people born 1979-2001] say they are prepared to reward or punish a company based on its commitment to social causes.”

Socially and Environmentally Responsible Business’s reap Rewards

• 83% will trust a company more if it is socially/environmentally responsible.
• 69% consider a company’s social/environmental commitment when deciding where to shop.
• 89% very likely to switch from one brand to another that is about the same in price and quality, if the other brand is associated with a cause
• 79% want to work for a company that cares about how it impacts and contributes to society

Other Notable Consumer Surveys:

Edelman GoodPurpose 2010 Survey (PDF)

In the United States, after quality and price…

• Social purpose (at 47 %) ranks higher as a purchase motivator than brand loyalty (27 %) and design and innovation (26 %).
• 75 % of consumers claim they would buy a brand of similar quality supports a good cause, and 76 % claim they would recommend and share positive experiences about such a brand.
•  62% of U.S. consumers say they would also switch brands if a brand of similar quality supported a good cause. Finally, U.S. consumers’ willingness to actually promote a brand that supports a good cause jumped 19 percent from 2008 (47 %) to 2010 (66%).
• 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests and 62 % of U.S. consumers believe it is no longer enough for corporations to give money; they must integrate good causes into their everyday business 

BBMG Meet the New Consumer

Since 2007, our highly acclaimed national studies and ethnographies have painted a clear picture of this powerful and fast-growing consumer segment:

• Youthful, wired, highly educated, majority female
• Three times more likely to try new things
• Three times more likely to reward/punish a brand based on corporate practices
• A dedicated “box turner,” seeking to learn more about what goes “in me, on me, around me”
• One in four say they have “no way of knowing” if a product is green or actually does what it claims, signaling a lack of confidence in green marketing
• Only 5% turn to company advertising to help verify claims
• Even in the recession, a majority still believes it’s important to purchase products with social and environmental benefits
• More than half are willing to pay more for sustainable brands

PRWeek/Barkley Cause Survey (PDF)

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The new Facebook profile layout adds a strip of photos at the top of your profile with recent photos you’ve been tagged in.  So I decided to have some fun with this new change… 

I’m not the first person to do this. Here’s a cool one…
http://www.facebook.com/alexandre.oudin

*** Update: Good TechCrunch post about hacking the facebook profile **  

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Moustache with a Cause!

In 2010 tragically more than 32,000 men will die as a direct result of prostate cancer. 

This month kicks off “Movember” which is a fund raiser for men’s health and cancer research.  To participate, I will be growing a moustache for the month of November. 

The whole point of this is to raise funds for cancer research and I’d really like to get your support.  Please check out My Mo Space page to donate.

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